Domain names are now competing for space. I received a catalog from Bissinger’s last week and thoroughly inspected the mailer (it’s great chocolate). What caught my attention was the back of the catalog. Take a look: What do you notice? 15 years ago this catalog would have probably just had a phone number

http://www.adamdicker.com/images/domainnamewire.jpg

The rest is here:
Are Domain Names Less Important?