When the revolution in Libya began, many Americans, savvy to the ways of international diplomacy, raised an important point: what would happen to bit.ly ? The .ly in bit.ly, after all, is the top-level domain (TLD) reflecting the country code for Libya. The country controls the TLD (though not all access to the domain); any .ly domain that’s purchased is money going to Libya.
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International Domains: The Brave New World Map Of URL Shorteners