Domain broker files trademark application for a great slogan. Domain name broker ProForma Inc has filed a trademark application for a nifty slogan: Why Build a Brand When You Can Buy One? ProForma handles domain name brokerage for “some of the world’s largest portfolios of premium, generic domain names.” Anyone who has ever visited a domain owned by Frank Schilling’s Name Administration is familiar with ProForma, as Schilling uses ProForma for domain inquiries.