Big Stadium gets a .Co brand. When the .co registry announced last week that it had broken through the one million domains registered barrier, Overstock.com (NASDAQ: OSTK) said it had another big .co related announcement on tap for today. And here it is: the company will name the Oakland-Alameda County Coliseum (where the Oakland Raiders and Oakland Athletics play) the O.co Coliseum. The company bought six year naming rights in April. Big props to Elliot Silver for being the first (I believe) to suggest that these naming rights could involve .co.
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O, .Co! Overstock.com Goes with O.co Coliseum

