Complainant tells panel how it generated PPC results of its competitors. Kevin Ham’s Vertical Axis has successfully defended BrightSign.com in a UDRP with the help of Ari Goldberger of ESQwire . Vertical Axis won for a number of reasons, including that the domain name was registered well before the complainant started using the term “Bright Sign” in commerce. Of course, it’s also a generic domain name.
Invest in a domain name or stick your money in the bank? Mark Horne says it’s an easy decision. When I first heard that a company called UsedAirplanes, Inc. had purchased the domain name Flying.com for $1.1 million , I instantly did a double take.