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Recent Domain News

Matt Cutts: don’t park your domain right before launching a web site

Cutts recommends taking down a parking page about a month before launching a new site. Google web spam czar Matt Cutts just published a video in which he asks himself a question (rather than taking it from the community): should I keep a domain name parked before I launch a web site? In short, Cutts says no

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How browser changes are making a dent in direct navigation traffic

Browser features change the way people navigate the web. Last week I wrote about how Sedo’s domain name parking business continues to struggle. The company cites a few reasons for the decline, including “advances made in browser technologies, which alters the circumstances surrounding monetization in the parking business”

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Sedo says domain parking continuing to decline, writes off EUR 57.1 million

Company says intense competition and overall decline in domain parking are hurting its business. Sedo Holding, which runs Sedo and affiliate marketing company Affilinet, recently released first half financial results. Last month I wrote about how Sedo had lowered expectations for domain parking.

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Why domain parking companies get named on “bad host” lists

Old data leads to parking companies landing on malware lists. Last October Oversee.net was named the “#1 Bad Host” by HostExploit, a group that compiles data about malware and other nefarious things on the web. It’s not the first time a domain parking company or registrar has been called out by HostExploit

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Facebook says real estate firm is cybersquatting on 30 domain names

30 domains include “facebook” in them. Facebook has filed a cybersquatting complaint against a San Diego area realty company, claiming that the company is cybersquatting on its famous mark. The complaint with National Arbitration Forum lists thirty total domain names that include the Facebook name andrew are registered to Pellegrino Realty in La Mesa, California: facebookbroker.com facebookclothes.com facebookcupid.com facebookdating.net facebookdirectbuy.com facebookevites.com facebookexchange.com facebookexchange.net facebookgreeting.com facebookgreetings.com facebookhub.com facebookjukebox.com facebooklayoutpimp.com facebooklayoutpro.com facebookmusicstore.com facebookperfectmatch.com facebookpoked.com facebookpokers.com facebookpoking.com facebookpress.com facebookringtones.net facebookshop.net facebooksingles.net facebooksticker.com facebookstickers.net facebookstuff.net facebookthreads.net facebooktones.com pimpmyfacebook.net shopfacebook.net I spot checked a handful of these domains and it appears that Pellegrino registered many of these domains in 2007

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Google to start showing more content and send less traffic to publishers

More data and answers to be displayed directly on Google.com. If you do certain searches on Google related to air travel, currency and measurement conversions, definitions, and the weather, Google will show you the result on top of the search results. For example, here’s what I see when I search for “weather in Austin”: When you get your answer on Google.com itself you have no reason to go to a site in the search results for the answer

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Google tweaks algorithm to kick parked domains out of its index

Algorithm change designed to push parked domains out of Google.com index. Google released an update on new changes made to its algorithm today, and one of them is bad news for anyone who still manages to get their parked domain names in the search index. New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads

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Above.com adds three new parking companies

Three additional parking companies added to domain rotation system. Domain name parking optimization system Above.com has integrated three new parking companies into its platform: Voodoo , ParkingCrew , and TheParkingPlace . It’s certainly interesting to see new parking companies pop up on the radar given all of the turmoil in industry; you could argue that these companies are appearing because of the challenges domainers face. Voodoo and ParkingCrew use standard pay-per-click ads whereas TheParkingPlace uses primarily affiliate programs to monetize domain names. ParkingCrew is a new service from Team Internet GmbH out of Germany

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Retail CPCs Up, Finance Clicks Cost Less

How are your parking pages doing? If you’ve noticed your finance parked domains are hitting headwinds lately, you won’t be surprised by new data released today by Efficient Frontier. Efficient Frontier, which manages some of the biggest pay-per-click spending in the industry, is reporting a sharp increase in the amount advertisers are paying for clicks in the retail industry. Finance has declined. The CPC for retail was 56 cents in October, up from just 46 cents in October 2010

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