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Company Sues Facebook Over New Timeline Feature, Says it Hijacked Its Username

Company claims trademark infringement and that Facebook hijacked its username. The Chicago company that owns Timelines.com and a federally registered trademark for “Timelines” has filed a trademark infringement suit ( pdf ) against Facebook over its new “Timeline” feature. According to the suit: Facebook has announced its intention to use and, indeed has already begun to re-direct Internet traffic, using Timelines’ federally registered “TIMELINES” trademark as the centerpiece of Facebook’s new product offering going forward, a move that, given the size and reach of Facebook, will essentially eliminate Timelines and leave the public with the confusing impression that plaintiff Timelines is somehow affiliated with Facebook

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