Complainant tells panel how it generated PPC results of its competitors. Kevin Ham’s Vertical Axis has successfully defended BrightSign.com in a UDRP with the help of Ari Goldberger of ESQwire . Vertical Axis won for a number of reasons, including that the domain name was registered well before the complainant started using the term “Bright Sign” in commerce. Of course, it’s also a generic domain name.
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Kevin Ham Wins Another, and You Won’t Believe What the Complainant Argued