Microsoft’s Bing search engine has slipped past Yahoo to become the 2nd most popular search engine in the U.S. according to new data released by Nielsen today. Google continues to hold a big lead and may widen it with Instant Search. Ironically, Bing blew a chance to beat Google to the punch with that feature.
On Wednesday we reported on Hitwise data showing Googles search share declining for the fourth straight month. However the firm has always shown Google with the greatest share vs. rival metrics firms (comScore, Nielsen, Compete).
More fuel for the “everybody’s watching TV and the Web at the same time” meme: Data from Nielsen showing that lots of people are watching TV and the Web at the same time, at least during big live events.
Wes: I am trying to build my business with the Internet traffic. I find buying key words with Google and Yahoo can be very expensive. Do you have less expensive suggestions?Elaine: You are finding keyword purchasing expensive because many times you are competing with national advertisers
In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks …