New Wave of Domain Monetization Companies Pose Threat to the Old Guard

It’s no secret that PPC earnings have fallen off a cliff the past couple of years. A lot of domain owners would pull up stakes and move on – IF they had somewhere better to go


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New Wave of Domain Monetization Companies Pose Threat to the Old Guard

Media Breakaway, LLC Announces the Launch of TheParkingPlace.com

Media Breakaway, LLC, a pioneer in the performance-based marketing industry, announced the launch of TheParkingPlace.com today. This new domain parking solution will revolutionize the domain parking industry by taking domains beyond traditional PPC monetization methods.

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Media Breakaway, LLC Announces the Launch of TheParkingPlace.com

My Dream Domain Parking Page

I have kept an eye on new monetization opportunities and href="http://www.dotsauce.com/2011/01/04/ppc-expected-to-make-a-comeback/">the recovery of the Pay-Per-Click (PPC) industry for some time. You may be surprised to hear that I have not parked a single domain name in years. I decided to challenge myself this week to design a dream parking page; the ideal website framework for deploying landing pages for a portfolio of keyword domain names.

style="font-size: 11px;">[Image: Nic McPhee, rel="nofollow" href="http://www.flickr.com/photos/nicmcphee/2217375343/" >Wrapping one's head around the data, via Flickr Creative Commons]

I set out with a goal to create a page that hits-home on three of important aspects of domain development:

  1. Unique Content and SEO
  2. Automation
  3. Maximum Revenue Potential

My Dream Parking Page

The following mock-up shows my vision for a perfect domain parking page. A solution like this is what it would take to get me back in the game.

I created this concept page using a nifty application called MockingBird and will continue to edit my  href="https://gomockingbird.com/mockingbird/#9jbvo47">Dream Parking Page as new ideas and monetization opportunities present themselves.

href="https://gomockingbird.com/mockingbird/#9jbvo47" > class="alignnone size-full wp-image-6483" title="My Dream Parking Page" src="http://www.dotsauce.com/wp-content/uploads/2011/03/dream-parking-page.gif" alt="" width="600" height="441" />

Click image for full page mock-up.

Psst! PromoEssentials.com and other quality domains are currently available /> for $19 each, exclusively for href="http://www.dotsauce.com/signup/">DotSauce Domain Club premium members.

Unique Content and Search Optimization

class="size-full wp-image-6489 alignleft" title="SEO" src="http://www.dotsauce.com/wp-content/uploads/2011/03/seo-medium.jpg" alt="" width="200" height="184" />It may not look like it, but this page can contain a large amount of unique content. The trick is that not all of it is displayed to users at once. Using well-formated list-styling with a little XHTML and CSS magic, the tabs can contain extensive resources, apps and information for visitors on-demand.

Parking pages and mini-sites face an SEO dilemma in that we would like to be more like a single landing page to convert as much traffic as possible into revenue through PPC or acquiring leads. The problem of delivering unique and fresh content to stay relevant on search engines then becomes an issue. For this reason, my dream parking page would be mostly one-page of content aside from an added Q&A application to take advantage of user-generated content.

Customization of navigation and other website element text is key to be able to include the domain keywords where appropriate. As you can see in the mock-up, there are keywords in all the major elements of the page including the title, slogan, tabs and search bar.

Automation

class="alignright size-full wp-image-6490" title="Automate" src="http://www.dotsauce.com/wp-content/uploads/2011/03/gears.jpg" alt="" width="200" height="137" />The main tabbed section can contain interactive applications such as the Amazon product feed shown. These popular products would update automatically based on a master keyword and can then be refined by the visitor.

Affiliate promotions and more content can be featured within the other tabs. I’ve shown an example of connecting to a daily deals network such as Groupon or LivingSocial affiliate programs.

All of the site elements would ideally be editable through a WordPress theme options panel or plugin. One could then use WordPress multi-site to create and manage pages for all of your domains.

Maximum Revenue

class="alignleft size-full wp-image-6491" title="Maximum Revenue" src="http://www.dotsauce.com/wp-content/uploads/2011/03/profit.jpg" alt="" width="250" height="217" />It doesn’t look like it, but almost every clickable element on my Dream Parking Page leads to a revenue generating source. Whether it’s referrals to Amazon products, Google AdSense or an affiliate offer, all exits lead to profits.

I have additionally included a prominent notice at the top-right of the page stating the website or domain may be for sale.

The are three advertising positions placed strategically for exposure and page flow. Most mini-sites typically use just two alloted AdSense units. The third position can be used for affiliate banners, direct advertising or an alternative ad network.

Additional site elements such as video and social buttons compliment and balance the advertising so that it isn’t overwhelming.

What would your dream parking page be like?

I would love to receive feedback on my mock-up. Maybe you have first-hand experience with domain parking optimization or can give advice from a user perspective. Any suggestions at all are welcome.

Let’s crowd-source the perfect domain parking page for 2011 and beyond. Please leave your suggestions and ideas in the comments area below.

href="http://www.dotsauce.com/2011/03/09/my-dream-domain-parking-page/">My Dream Domain Parking Page href="http://www.dotsauce.com">DotSauce Magazine

The Economy is Bad and PPC is Worse But The Sky is Bright for These Domain Owners Who Diversified

The economy is crippled and PPC has fallen off a cliff, but skies are blue for many domain owners who diversified into development and freed themselves from the whims of Google and Yahoo. Here are four examples of people who have taken control of their own destinies.

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The Economy is Bad and PPC is Worse But The Sky is Bright for These Domain Owners Who Diversified

PPC Revenue is Finally Expected to Begin Rebounding in 2010

Many domain owners have seen their PPC revenue drop by 75% or more, but we may finally witness an end to the carnage in 2010. The latest indication of an upturn comes from Jefferies who raised their price target on Google stock to $695 a share based on strengthening ad revenue. Yahoo is seeing it too.

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PPC Revenue is Finally Expected to Begin Rebounding in 2010

Online Ad Spending About to Bounce Back? New Survey Indicates a Turnaround is Near

A new survey of more than 1,000 global business leaders indicates that online ad spending will finally rebound in 2010. 48% of those surveyed said they plan to ramp up their online marketing efforts in the New Year. The biggest beneficiaries will be email marketing, social media marketing and search (SEO & PPC).

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Online Ad Spending About to Bounce Back? New Survey Indicates a Turnaround is Near

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But! with the information contained in this report, you will have the chance to replicate what I have done , where I’ve spent thousands of dollars perfecting.. Finally…. your chance to get a job that actually works for you! , rather than you working for the job.

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New Study Provides Good News for Domain Owners Who Are Developing Their Own Content-Rich Websites

If you are one of the many domain owners

Domain Development Trend Continues to Pick Up Steam as Domainers Roll Out New Websites

Domain development is attracting more and more domain owners who are looking for ways to offset their PPC revenue declines.

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Domain Development Trend Continues to Pick Up Steam as Domainers Roll Out New Websites

Rick Schwartz Is Mad As Hell And He’s Not Going To Take It Anymore

Rick Schwartz is on the warpath. In an exclusive interview for our new August newsletter previewing the Sept. 23-26 T.R.A.F.F.I.C. conference in New York, Schwartz laid into cyber squatters, PPC companies, registrars and even “show fatigue”. Find out why he has taken off the gloves.

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Rick Schwartz Is Mad As Hell And He’s Not Going To Take It Anymore

New Solutions Seek to Counter Declining PPC Revenues

As PPC revenues continue to sink, solutions to improve domain monetization are springing up from within the domain community. Portfolio Help from Bido.com and a quick and easy domain development plan from AEIOU.com are tackling the problem from different angles.

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New Solutions Seek to Counter Declining PPC Revenues