Company targets niche enthusiasts with latest release. Last Monday I made a quick stop at DevHub ’s offices in Seattle before heading to the DomainTools open house . From the moment I walked in to the office it was clear that people hadn’t been getting much sleep there. The company just launched the latest version of its easy-to-use web site creator and there have been a lot of sleepless nights getting it into production. Most notable in the new version is a change in the marketing pitch.