Save a tree. Kill your phone book. I’ve made fun of the yellow pages — those antiquated bricks of cut trees — for many years. I even registered some domain names related to opting out of receiving the books (which for me go straight into the trash): CancelPhonebooks.com and PhonebookOptOut.com. Now residents of Seattle can opt out of receiving their Yellow Pages.
.XXX gets the yellow light at board meeting. The ICANN Board adopted a resolution yesterday that will allow ICM Registry’s application for .xxx to move forward. But it may not be a quick process, and a new can of worms will be opened allowing for another comment period on the actual registry contract. Here’s the resolution that was adopted: Whereas, ICANN’s General Counsel has completed the expedited due diligence regarding ICM Registry, as directed by the Board, and has concluded that ICM has represented that its Application for the .XXX sTLD is still current and that there have been no negative changes in ICM’s qualifications
Building a brand around a generic domain name may create trademark headaches. You usually find the real juicy stuff in a company’s annual report in the footnotes.
From my morning jog: Apparently dogs think phone books are a waste, too.
One more reason to hate Yellowbook. Dear Yellowbook: Today you littered my neighborhood. You left yellow bags with your directories in them at each home
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The next traditional ad medium likely to be slain by the Internet is the Yellow Pages according to research firm Borrell Associates. “Over the next five years, we are expecting 39% of the ad spending on print yellow pages to vanish,” Borrell reports.They also predict video will be the #1 online ad format by 2012.